If you've done any shopping around, you know that a major advantage of Patriot Truck
Leasing is the price. Our monthly leasing starts at just $244.95 per month. That's
much less than billboards, outdoor signage, or even ads in the Sunday paper!
CPM or cost per 1000 impressions
Based on top 100 markets in the U.S.
Source: SQAD 2005, Media Dynamics, Inc
In fact, according to a report by SQAD, it costs (on average) $24.95 for every 1000
impressions for a newspaper ad. Television is $18.66, and radio is $10.85. A billboard
will cost $3.59 per 1000 impressions. With Patriot Truck Leasing, the cost is
less than one dollar.
One thing you don't get with other forms of outdoor advertising is storage space.
With our trucks, simply secure a padlock on the back door and safely store anything
from excess inventory, to empty boxes, to financial documents!
Every truck is licensed, insured and maintained at no additional
cost to you. When we drop off your truck, you get the keys! We allow you to move
the truck anytime you want, and we will work with you to determine a mileage allotment
to suit your needs.
We have found that truck graphics that follow these basic principles are more effective.
Keep text to a minimum
Your truck needs to communicate and provide necessary information with concise,
to-the-point text. Effective trucks will showcase your logo, business name and/or
contact information in large type, for example "$10 per month" or "join now" or
Use contrasting colors
To increase the readability of your ads, it is a good idea to make the text color
contrast greatly with the background color. Ex: white text on a black background
or black text on yellow.
Supply high-quality files
To make your ads look their best, we highly recommend that you send us the original
vector (.eps or .ai - Adobe Illustrator) files for your logo and high resolution
image (300 dpi .tif, jpg, png, or psd - Photoshop) files. This will keep your logo
and pictures looking sharp and professional.
More information about
Visualize where you will park your truck. What location will create the most attention
and most impressions from passersby? We suggest parking your truck near your business
where you can maximize your exposure and create more call traffic and customer entry.
We recommend that you consider areas near high traffic intersections. The more
people that who see your truck, the more revenue you will generate. To achieve maximum
visibility make sure the two sides are visible to the direction of your greatest
audience or potential customers - east, west, north, or south. Facing the rear door
to the street might accomplish this goal.
Your truck will generate a lot of attention, so please consider the safety of those
driving by when choosing where to park your truck. Do not obstruct the view of entrances,
exits, traffic signs, or signals. Be courteous to other business owners in your shopping
center by keeping your truck from blocking their storefronts and signage.